SEO : In today’s era, if we face any problem or have any question, then we immediately search it on Google. Google is the world’s largest search engine, in addition to this there are many more popular search engines which are in second place like Yahoo, Bing etc.
After the search, we see the results on the first page, we open it and find our answer. Most people get their answer on the first page itself, due to which the traffic of the website and blog that is on the first page increases, through which that website ranks top and earn good money.
Your website and blog should be created in such a way that it can get organic traffic by ranking it on a good position in the search engine, it is called SEO. So, before knowing about HOW SEO WORKS, let’s know in a little more detail that What Is SEO.
What is SEO?
Search Engine Optimisation (SEO) is the term related to a website that is necessary to know in order to build any website. Before starting any website, you must know about it. Google, Yahoo, Bing and all other search engines use an algorithm to display information.
SEO’s FULL FORM – SEARCH ENGINE OPTIMIZATION
In simple words, Search Engine Optimization (SEO) is a process in which any website or blog is effectively improved for organic search. This increases the visibility of a website and blog in the search engine and makes it to the first rank in the search engine and under it any website is made search engine friendly. This is called Search Engine Optimization (SEO) goes.
What is the use of SEO?
Now the question will be in your mind that how does Website HOW TO DO SEO? or any website do top ranking? So the simple answer is – “Search Engine Optimization”
In simple words, if you do any keyword search by visiting Google, then whatever content or information is related to that keyword, Google shows us all this information from different websites and blogs. She comes.
The website or blog which comes to the top on the keywords we searched, has got the first rank on Google. SEO has been used very well on that website or blog to get the first rank, which brings more and more visitors to that website or blog and we know that the more visitors the higher the earning.
So what does SEO?
SEO is done to (improve Serp Ranking) Improvement of any website or blog. If you want to do any of your online business or want to earn money from Affiliate Marketing and Google Ad sense, then you will need SEO. SEO is the only way to help increase traffic and revenue on your website and blog.
HOW TO DO SEO?
First of all, you have to make your website, after creating the website, you have to publish it by putting content in it, that does not mean that visitors will start coming to your site. Visitors will only come when your site appears on the first or second page of the search engine, only when you do SEO.
Google and other search engines have made such rules, on the basis of which rules you will do, they will be called SEO (Search Engine Optimize) only through these rules you can increase traffic on your site.
Google is the most used search engine among all search engines because Google adjusts all the information well and appears in the search engine. Google indexes all content as soon as a user searches a content on Google, then Google shows that content based on keywords.
HOW TO LEARN SEO?
If your blog or website is new, first of all you submit it to all search engines like – Google, Yahoo etc. After this, you should also have some basic SEO knowledge about which you have been told further:
1.For SEO (Search Engine Optimisation) you should select the right SEO keywords.
2.Use the keywords you have selected in your website and blog.
3.Buy your domain for a long time.
4.Submit your website’s sitemap to Google.
5.There is a Sitemap.Xml which contains all the information of our site. 6.Only put useful content on the blog, which will increase the returning visitors to your site.
7.Put regular content on the blog and the content of the blog should be detailed.
8.Make the title and description of the blog attractive and impressive.
Types of SEO
There are mainly two types of SEO, so let’s understand one by one about the types of SEO:
- On Page SEO
- Off Page SEO
On Page SEO
On Page SEO work in your website and blog, it means to design our website and blog in the same way that is SEO Friendly. There are some rules (rules) of SEO by following them and writing good content using Template on your website and blog and using keywords in those content which are searched more in search engines.
How to do on page SEO
Now we have learned what is On Page SEO. Let us now know about On Page SEO Karne Ke Tarike that how On Page SEO is done:
1.By using keywords in the title.
2.By using keywords in the first paragraph of an article or post.
3.By using the keyword in permalink (Post URL).
4.By using the keyword in the image’s Alt Tag.
5.Using the keywords in H2 and H3 Heading.
6.By interlinking related articles in the blog.
7.Wrote the article description in at least 700 words.
8. optimize the image before uploading.
9.Increase the loading speed of the website.
10.Keep the description related to the title.
Off Page SEO
Off Page SEO’s entire work is done outside the website and blog. In Off Page SEO we have to promote our website such as commenting on many famous websites and blogs and submitting links to our website and blog in the comment, it is also called Backlink and in addition social networking websites like – Facebook, Creating a nice page of your website and blog on Twitter, Instagram etc. This will allow more and more people to know and visit your website and blog.
How to do Off Page SEO
Now we are going to tell you that through which techniques you can make your blogs more effective and beneficial so that more and more users visit your blogs, so you have to follow some steps.
1.The use of social networking sites in Off Page SEO is increasing daily. 2.You can also increase traffic by using search engine submission to make your blog popular.
3.You can also increase the ranking by using Forum Posting.
4.Whenever you post new articles on the blog, then you must publish that article on the famous article.
5.You can also increase traffic on your site by commenting the blog. 6.Writing a post for a blog and publishing it means writing a guest post but remember that its rank is good.
7.You can also increase traffic by adding images of your website or blog to photo sharing website.
Why SEO Is Important?
If you want your website or blog to be ranked high in search engines, then it is very important for you to do Search Engine Optimization and it is very important for you to have complete knowledge of SEO to do it.
All search engines like Google, Yahoo, Bing have special software to read any blog or website. Those special software are called web crawlers or spiders. Apart from this, all search engines have a special search algorithm to give search result points.
Due to search engine optimization, your website appears on the first page after searching in Google. If your blog or website has Google Adsense due to search engine optimization, then your earnings also start increasing, and it is also very important to increase traffic to the website.
Advantages of SEO?
There are many benefits of doing SEO which you have explained further:
1.SEO is done to Serp Ranking Improve of any website or blog.
2.Organic Ranking of a website or blog can be increased by SEO.
3.SEO (Search Engine Optimization) can generate high traffic for a website or blog.
4.SEO is a new way of digital marketing.
5.All those methods are used inside SEO to make blogs and websites top in search engines.
Step By Step SEO
1. Checking For Indexing
Sometimes it happens that Google is unable to crawl your page properly or gets blocked by Google. As a result, that page is unable to rank in Google. You can use the Google Search Console Tool to view it. or
2. Optimize your Robots.txt file
Robots.txt file helps search engine bots to understand which part of the site you want to index and which part not.
When search engine bots visit your site, they follow the configuration of the Robots.txt file. Therefore, if you misconfigure the Robots.txt file, it can damage your website ranking.
3. Use your website and HTTPS
HTTPS uses Google as a ranking signal. In addition, visitors trust your site. So start using HTTPS on your site from now on.
But if you do not redirect properly from HTTP to HTTPS, it can affect your site ranking and traffic very badly. Even your site traffic can be ZERO in one night.
4. Fasten your website loading speed
Google ranks fast loading sites in search results. This is why Google has created the PageSpeed Insights Tool to check the loading speed of a page.
If your site loads fast in Google, it will rank better in Google search results.
Some quick tips to improve website speed
1.Upgrade to PHP 7.4
2.Optimize your image size
3.Keep only useful plugins
4.Remove unwanted media
5.Minify CSS and JS Files
6.Use a good Cache Plugin Minimize redirects
Fix Broken Links
Broken links greatly affect your website ranking and user experience.
You can use DrLinkCheck.com to view Broken links on your site.
Also, if you are a WordPress user, you can find and fix it using the Broken Link Checker plugin.
Make Your Website Mobile-Friendly
If your site is not mobile-friendly, your site will not rank well in Google.
The main reason for this is that more than half of the searches are done by mobile.
You can use mobile-friendly testing tool to check whether your site is mobile-friendly testing tool. Here is a guide
Do URL Inspection
Sometimes Google does not know how to crawl your page completely, due to which, your content cannot perform better in Google search result.
To fix this technical seo, log into the Google Search Console tool and click on the URL Inspection option. And then click on REQUEST INDEXING.
This helps search engine bots to crawl your page completely.
use of Canonical Tag
Canonical Link Tag helps you avoid duplicate content.
Sometimes it happens that a website owner publishes the same content with different URLs, which is called internal duplicate content.
Such content creates an issue of duplicate content on your site.But the Canonical tag helps you to get rid of this problem.
If you use Yoast SEO on your site, it automatically sets the Canonical Tag.
Set The Redirects
After transferring your site to a new server or domain, it will lower your website ranking if you do not set 301 Redirection properly.
Make sure that you have correctly updated the XML sitemap, canonical tags, and links after 301 redirects.
This Technical SEO Checklist is really very important for any website.
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